From A Domain Name To A Community
Why I Founded Impromptue - by Elise Nardin
In October 2015, I bought the www.impromptue.ch domain name, not really knowing what I would make of it. I had a sheer interest in cross-industry collaboration and several ideas of bringing people together for spontaneous gatherings. However, I could not define what the intrinsic value of the latter should be. The community element appealed to me, but somehow, the ‘why’ was missing. I decided to just let the idea float in the back of my head.
A two-week vacation this summer gave me the chance to focus on my emotions and on my body: First, surfing (ok, trying to stand up on a surfboard) in windy and powerful Portuguese waves; and later, a reset week aimed at allowing myself to recharge. This double hiatus sparked a process which unfolded itself, imperceptibly but steadily, unravelling what lay underneath. The summer further fuelled the process, by way of long conversations with a close friend, reflecting on our respective careers, lives, and senses of belonging. Somehow, out of nowhere, or maybe after a day spent at the public pool together, the kids taking off of jumping boards, thinking out loud about possible side projects, the purpose of my domain name became clear to me.
'Who you hang out with determines what you dream about and what you collide with' - Seth Godin
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